Global Research Marketing

10 Micro Themes for 2026: Acquisitions and AI are just the beginning

Authored By
Analyst Name Research Marketing
Analyst Designation HeaderType~Title
Analyst Name Thomas (T.J.) Thornton
Analyst Designation Head of Research Marketing
Analyst Region BofAS
Analyst Name US Economics
Analyst Designation HeaderType~Title
Analyst Name Aditya Bhave
Analyst Designation US Economist
Analyst Region BofAS
Analyst Name Fundamental Equity Research
Analyst Designation HeaderType~Title
Analyst Name Andrew Obin
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Ashley Wallace
Employed by a non-US affiliate of BofAS and is not registered/qualified as a research analyst under the FINRA rules.
Analyst Designation Research Analyst
Analyst Region Merrill Lynch (Australia)
Analyst Name Ebrahim H. Poonawala
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Jason M. Gerberry
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Jeffrey Spector
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Ronald J. Epstein
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Ross Fowler, CFA
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Shaun C. Kelley
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Vivek Arya
Analyst Designation Research Analyst
Analyst Region BofAS
Report Details
12 February 2026 Equity Global

Global Research Marketing

10 Micro Themes for 2026: Acquisitions and AI are just the beginning

Authored By
Analyst Name Research Marketing
Analyst Designation HeaderType~Title
Analyst Name Thomas (T.J.) Thornton
Analyst Designation Head of Research Marketing
Analyst Region BofAS
Analyst Name US Economics
Analyst Designation HeaderType~Title
Analyst Name Aditya Bhave
Analyst Designation US Economist
Analyst Region BofAS
Analyst Name Fundamental Equity Research
Analyst Designation HeaderType~Title
Analyst Name Andrew Obin
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Ashley Wallace
Employed by a non-US affiliate of BofAS and is not registered/qualified as a research analyst under the FINRA rules.
Analyst Designation Research Analyst
Analyst Region Merrill Lynch (Australia)
Analyst Name Ebrahim H. Poonawala
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Jason M. Gerberry
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Jeffrey Spector
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Ronald J. Epstein
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Ross Fowler, CFA
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Shaun C. Kelley
Analyst Designation Research Analyst
Analyst Region BofAS
Analyst Name Vivek Arya
Analyst Designation Research Analyst
Analyst Region BofAS
Report Details
12 February 2026 Equity Global
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Key takeaways
  • In conjunction with Year Ahead notes, analysts have shared views on numerous investment themes relevant to their coverage.
  • We've selected 10 of these themes to highlight, paying particular attention to those that have relevance across groups.
  • From M&A to the AI cycle to prediction markets, we identify key themes for '26 and analyst views on how they may play out.

Global Research Marketing

 

PBM = Pharmacy benefit manager

QSR = Quick service restaurant

 

 

Global Research Marketing

 

 

This is a redaction of a 62-page report published on February 12, 2026. Please reach out to your BofA Securities representative or Merrill Global Wealth Management financial advisor for more information.

1) M&A likely to reach record levels

M&A activity is set to accelerate, supported by regulatory change, stable rates, and pent‑up demand. These conditions point to a sustained deal cycle into 2026, benefiting industries from biotech to banks to media to M&A advisors.

2) AI buildout is mid-cycle, some valuations compelling

Vivek Arya believes we are in the mid‑cycle of a multi‑year AI buildout. Semiconductors are tracking ~30% growth in 2026. Certain semi valuations look attractive versus growth. Accelerating enterprise, sovereign, and cloud adoption reinforce the trajectory.

3) Industrial momentum improving

U.S. manufacturing is returning to expansion, short‑cycle demand is accelerating. Ongoing capex, reshoring, easier credit conditions support an earnings‑driven upswing.

4) Defense spend could step higher in 2026

Global defense spending is entering a sustained upcycle toward 2030, driven by geopolitics and higher NATO budgets. Large defense primes could benefit.

5) GLP1 access to broaden, impacting various groups

Lower GLP-1 prices and orals may negatively impact PBMs, could pressure snack/alcohol volumes too. Within restaurants, QSRs more at risk given higher mix of snacking.

6) Higher tax refunds support some consumer stocks in 1Q

Tax season stimulus is expected to average ~$1,000 per household, providing a near‑term boost to GDP. Non-discretionary and discretionary likely boosted fairly equally and while tax benefits skew mid/higher income, lower income more likely to spend.

7) Utility affordability concerns to impact AI buildout

Affordability concerns may shape where data centers are built, but are unlikely to slow AI‑driven expansion. Speed‑to‑power, storage, grid investment remain dominant forces.

8) Commercial real estate supply growth slowing

Sharply lower new deliveries should improve fundamentals. Jeff Spector says apartments, industrial, and self‑storage see the biggest slowdowns.

9) Prediction mkt reshaping industries; reg risk a question

Rapid innovation in prediction markets and new entrants are creating near‑term uncertainty. Legal ambiguity and pricing risks remain an overhang for Online Betting.

10) Beauty growth set to accelerate

The group sits at the intersection of staples and discretionary and we expect revenue growth to nearly double versus 2025 levels. China is the biggest driver of improvement.

 

 

Global Research Marketing

1) M&A likely to reach record levels

 

Ebrahim H. Poonawala

Research Analyst

BofAS

 

 

Will bank M&A accelerate?

Yes. The regulatory window remains open, as evidenced by a 40%+ faster days to close for deals than under prior administration and 45% y/y increase in deal volume in 2025. This, coupled with improved price-to-tangible book value (P/TBV) multiples, and stable rates, offers an opportunity for banks to pursue M&A in coming years. Consolidation has been a multi-decade theme for the sector and we expect regional banks to continue adding scale, product capabilities, and lower cost deposits via M&A as they look to better position themselves to compete against money center bank peers and non-banks.

Near term pain for longer term gain: While the track record of bank M&A to generate alpha has been less than stellar, we do think that sound M&A can be an accretive way for banks to add scale, low-cost deposits while improving efficiencies.

What could go wrong?

Speed of regulatory approval slows as we approach midterm elections or perception of deal announcement turns, souring investor appetite for owning buyers.

Boutique I-Banks should benefit from record M&A

Our positive stance on boutique investment banks reflects expectations for record M&A activity driven by pent up demand among both strategics and financial sponsors, a more accommodative regulatory environment, stable to declining interest rates, and ample credit availability. These dynamics position the sector to build on a strong 2H25, during which U.S. and global M&A volumes reached $1.8 trillion / $4.0 trillion, still below their 2021 highs of $2.8 trillion / $5.7 trillion. We forecast M&A advisory revenue growth of 20-25% for FY26.

We see the M&A super cycle to be driven by three main themes: technological advancement (including but not exclusive to AI), redefining of operations/supply chains in a de-globalized world, and monetization of sponsor investments. We also note the emergence of Sovereign Wealth Funds as investors.

 

Biotech: Look for M&A momentum follow-through in 2026

 

Tazeen Ahmad

Research Analyst

BofAS

 

 

In 2025, biotech saw strong momentum in 2H, with the S&P Biotechnology index gaining 34% vs 30% for the S&P 500. There was a rebound in biotech M&A with 59 transactions accounting for $115bn in total deal value vs 44 transactions for $49bn in 2024. Entering 2025, we anticipated elevated M&A due to key revenue cliffs and strong balance sheets from large pharma. In 2026, we expect to see this momentum continue with 23 blockbuster drugs, representing $144bn in 2025E sales, going off-patent by 2030. We think late-stage and commercial companies continue being acquired, with particular preference for bolt-on acquisitions which can be quickly incorporated into the acquirer's portfolio as seen in 2025. With more clarity on macro overhangs and a less hands-on Federal Trade Commission (FTC) chair, we think large pharma gained more confidence throughout the year in acquiring assets and expect this trend to continue in 2026.

Among US-listed public biotechs, we saw 29 acquisitions for $81.5bn in 2H vs 10 acquisitions for $23.8bn in 1H. In our view, appetite for bolt-on acquisitions with late-stage or commercial assets remains high among big pharma companies. We highlight key drivers of further biotech deal activity:

  • Blockbuster patent cliff: 23 blockbuster drugs are expected to lose exclusivity by 2030, representing $144bn in 2025E worldwide sales. We expect large pharma to continue adding to their late-stage and commercial portfolios to dampen the cliff in 2026.
  • Strong balance sheets: Big pharma balance sheets remain strong. We expect the general profile of targets to remain consistent for large pharma in 2026.
  • Return to FTC status quo: The new FTC chair, Andrew Ferguson, has stated his intention to enforce antitrust action when laws were being broken but to "get out of the way" when mergers are legal. He stated the previous FTC regime utilized sub-regulatory means to hold up mergers, and his intention was to let businesses innovate. Although investors have inquired about possible FTC action regarding certain biotech M&A transactions in 2025, we have yet to see the FTC attempt to block any proposed acquisitions with the possible exception of one from a large European Pharma. We think this bodes well for M&A activity in 2026 as bolt-ons are likely able to be quickly integrated without the overhang of a prolonged FTC case.

Challenges to continued deal activity in 2026:

Scarcity of high-quality assets: High quality assets with large potential total addressable markets (TAMs) may become scarce as large pharma has picked off desirable companies during the depressed biotech market.

Exhibit 1: Acquirers favored companies at or near revenue generation stage

23/28 (82%) of public US-listed biotech targets with active R&D had a lead program at Phase 3 or beyond

Exhibit 1: For an accessible version Merrill clients call 800-637-7455; Merrill Edge Self-Directed clients call 877-653-4732

Source: BofA Global Research

Note: does not include targets without active R&D

BofA GLOBAL RESEARCH

Lower volatility interest rates could pique sector interest

Heading into 2025, there were concerns around the stickiness of inflation and the potential for the Fed to provide 0 rate cuts. Elevated interest rates have been a key point of caution for generalist investors to allocate more exposure to the biotech sector due to heavier dependence on cost of capital from generally longer time horizons to generating cash flow and the need for regular financings. In 2025, the Federal Funds Target rate saw 3 consecutive cuts to close 2025, ending at 3.50-3.75%, and the 10-year Treasury yield at 4.2% after peaking in early 2025 at 4.9%. BofA economists anticipate 2 rate cuts in 2026 following the appointment of Kevin Warsh as Fed Chair in mid-2026 and BofA Rates strategists expect the 10-year yield to be largely range-bound ending the year at 4.25%. We think with rates stabilizing in 2H25 and more confidence in dovish monetary policy in 2026, given President Trump's rhetoric regarding Chairman Powell's replacement, non-specialist investors could see renewed interest in the biotech sector, providing a more favorable environment for primary and secondary issuances.

 

Media & Entertainment: M&A: A continuation into 2026

 

Jessica Reif Ehrlich

Research Analyst

BofAS

 

 

It has long been our view that the media industry needs to undergo another wave of consolidation. Given the announced actions at the end of 2025, we are clearly in a more transactional era. The secular decline in the linear subscriber universe is putting a tremendous amount of pressure on the earnings power of several media companies and the inherent challenges in the streaming business model (e.g. high churn, low switching costs, constant need to add fresh content to platforms, competition) are creating challenges for sub-scale media companies to fully recoup the lost economics of the linear TV ecosystem. The industry has been anticipating this moment, and we believe 2026 will likely see multiple transactions.

What's in motion now

The media sector is currently navigating a period of consolidation driven by the need to achieve the necessary scale amidst the decline of linear television and the high costs of streaming. Legacy entertainment conglomerates are increasingly pressured to merge, seeking to combine libraries and infrastructure to compete effectively against capitalization rich, tech-native platforms that operate with fundamentally different economic incentives. This potential integration highlights a sharp strategic divide between keeping content within exclusive ecosystems versus adopting an "arms dealer" approach, where licensing intellectual property becomes a key revenue driver. However, regulatory scrutiny remains a potential barrier, possibly complicating the path to finalizing mega-deals. Ultimately, we anticipate a future with fewer distinct distributors, which raises concerns about a potential reduction in theatrical output and overall content volume as the remaining players streamline operations and prioritize efficiency.

 

2) AI buildout is mid-cycle, valuations compelling

 

Vivek Arya

Research Analyst

BofAS

 

 

Vivek Arya believes that CY23 was the first year for the AI-driven semiconductor cycle and that we're currently around the mid-point of what is an 8-10 year journey of upgrading traditional IT infrastructure for accelerated AI workloads.  Greater scrutiny of AI returns and hyperscaler cash flows could keep stocks choppy, offset by newer/faster large language model (LLM) builders and AI factories serving enterprise and sovereign customers. We forecast 2026 to feature another ~30% growth towards the first $1tn for semiconductor sales, supported by nearly double-digit YoY wafer fab equipment (WFE) sales growth.

We believe consensus under-appreciates the mission critical, offensive and defensive nature of capex investments being done by the largest and best funded tech companies. Return on investment is being delivered not just by extracting more insights about customers, but also by upgrading to more efficient (graphics processing unit [GPU]/custom chip) accelerated infra from traditional central processing unit (CPU) hardware, and protecting existing moats in search, e-commerce, social and streaming. Enterprise adoption of AI is just getting started, while sovereign (government) customers globally are keen on becoming self-sufficient in AI deployments to promote vital national security, high-tech employment, healthcare and cybersecurity sectors. Overall, despite continued volatility, we expect AI to continue to drive attractive returns across wide range of cloud, memory, optical and semiconductor capital equipment (semicap) stocks.

We forecast robust capex outlook into CY26/27 (+34%/+16% YoY) despite profitability and depreciation concerns (GPU useful life 5-6 years in practice today). Scaling laws remain accelerated, with both tokens per watt and revenue per token continuing to expand 2x-15x+ gen-over-gen on new accelerators. Importantly, the launch of Blackwell-trained LLMs in early 2026 could again reshape LLM performance/rankings (led by TPUv7-trained models today) and revitalize the non-TPU (tensor processing unit) camp demand throughout the year. Overall we continue to see (global) AI capex head towards $1.2Tn by CY30E.

 Emerging themes: Optics, Robotics, Quantum Computing

In 2026 we see the continue emergence of 1) Co-Packaged Optics (CPO), a novel networking technology for AI scale-up providing performance improvements over copper and pluggables. 2) Robotics with potential for greater U.S. White House push and 3) Quantum Computing with public and private leaders advancing their respective platforms.

 Chip valuations reflect a fair bit of caution already

Leading AI names trade near or below ~1x projected earnings growth (PEG), well under the ~1.5-2x range for the S&P 500 and large-cap growth peers. Current pricing appears to discount material capex deceleration and earnings revisions that we believe may not materialize. We acknowledge both real and perceived concerns around funding for large private LLM developers, yet market reports indicate continued access to strategic capital. In our view, the binding constraints are more likely to be power, land, data-center shells, and select components such as leading-edge wafers, advanced memory, substrates, and optics. Long lead times across this supply chain should act as a natural governor on overbuild risk. Overall, we remain constructive on leading compute, memory, and semicap stocks and expect volatility to moderate (and perhaps provide some enhanced buying opportunities) as earnings and guidance clarify the outlook this reporting season. We continue to forecast AI systems opportunity to jump 4x+ to $1.2Tn by 2030E, with mix steadily moving to revenue generating inference, and with leading compute, networking, memory and semicap vendors well-positioned.

 

Exhibit 2: SOX index trading at 25.3x forward PE, 1.2x turn premium to SPX, wider than history but below '24 peak

Forward PE multiple for the SOX and SPX indices

Exhibit 2: For an accessible version Merrill clients call 800-637-7455; Merrill Edge Self-Directed clients call 877-653-4732

Source: Bloomberg

BofA GLOBAL RESEARCH

 

 

Bullish Semicaps: AI continues to drive growth

 

Didier Scemama >>

Research Analyst

MLI (UK)

 

 

Semicap outlook remains strongly positive into 26E according to Europe IT hardware analyst Didier Scemama. Accelerating AI-driven memory demand, rising DRAM/HBM (dynamic random access memory/high-bandwidth memory) layer complexity, and not-AND meemory (NAND) greenfield expansion are fuelling robust wafer fab equipment (WFE) growth, while leading-edge logic and advanced packaging adoption broaden the customer base. Structural technology inflections, such as hybrid bonding, gate-all-around, and gallium nitride/silicon carbide (GaN/SiC), position semicaps for sustained upside beyond 2026E.

 

 AI and capex returns remain top Internet Equity theme into 2026

 

Justin Post

Research Analyst

BofAS

 

 

Sentiment on AI capabilities, long-term incremental revenues, and capex returns are expected to remain a critical driver of mega-cap Internet performance into 2026. Justin Post estimates $1 trillion incremental AI rev. opportunity across Cloud, Ads & Subscriptions, but returns on capex are expected to decline.

Big-4 Infrastructure as a Service/Platform as a Service sales of $81.6bn grew 35% y/y in 4Q, a 4ppt acceleration vs 3Q and above our 31% estimate. Improving industry growth was driven by continued capacity adds and accelerating demand for AI services (aggregated backlog of $1.64tn grew 146% y/y, up approx. 50ppts q/q), which is giving management teams confidence in returns on new capacity. We expect Cloud growth to accelerate to 37% in 2026. Capex estimates following 4Q results call for 2026 industry capex of $543B, up $201B y/y and well ahead of the prior estimate of an $87B annual increase.

Potential 2026 AI catalysts across large-cap internet

Justin Post thinks AI capabilities remain a leading asset and valuation driver across large-cap Internet. As infrastructure investment spend continues to rise for all Internet mega caps, we expect the importance of proprietary chip technology, frontier models, user data, and scaled consumer distribution of AI models to increase. Justin believes 2026 is likely to be another pivotal year for market-moving AI announcements with catalysts including new model launches, new products and new Agentic and subscription offerings to monetize AI.

Valuations for Internets are below historical averages

Mega-cap Internet stocks are likely to benefit from continued AI-driven innovation, while Internet valuations remain below historical averages on many metrics (but not on free cash flow), creating potential upside from: 1) resilient consumer demand and 4Q upside (Media and Travel subsectors), 2) growing AI related revenue benefits, and 3) easing interest rates. Downside risks include: 1) poor returns on capex spend, 2) fears on depreciation related margin pressure, 3) AI business model disruption, 4) increasing pressure on consumer spend, and 5) tougher 2026 comps vs 2025 eCommerce surge that started in 2Q.

Exhibit 3: On an EV/EBITDA basis large cap is at 13x 2027 EV/EBITDA, small cap at 7x

5-Year Historical 2-yr Year FWD EV/EBITDA by Sector

Exhibit 3: For an accessible version Merrill clients call 800-637-7455; Merrill Edge Self-Directed clients call 877-653-4732

Source: BofA Global Research, Bloomberg

BofA GLOBAL RESEARCH

 

3) Industrial momentum improving

 

Andrew Obin

Research Analyst

BofAS

 

Michael Feniger

Research Analyst

BofAS

 

 

We wrote in our year ahead that US short-cycle industrial demand will improve: The US manufacturing Purchasing Managers' Index (PMI) had been below 50 (indicating m/m contraction) since March 2025 until the January result rose to 52.6 on Feb 2. On average, multi-industrials outperform the S&P 500 by 9% in the one year after PMIs return above 50 (in the seven prior non-recession occurrences).

Capex cycle keeps going: After more than doubling, manufacturing construction spend (i.e., walls & roofs) has leveled off. However, spending on equipment continues to rise. Andrew sees pharma as the next wave of reshoring (~$470bn of announced capex plans), while semi fab spending is less than halfway complete (~$230bn still being built). Data center and electrical grid capex spending are growing as well.

Deregulation & policy tailwinds: Andrew Obin views deregulation as beneficial to US manufacturers' margins and capital spending. The Trump Administration has acted to expedite permitting for power generation and manufacturing sites. Accelerated depreciation is a tailwind to capex. The past two periods of accelerated depreciation raised capital spending by 10% and 17%.

Schrödinger's Tariffs: With a Supreme Court ruling expected later this year or early next, more tariff uncertainty could be ahead. While a ruling against the administration would cause another round of uncertainty, Andrew does not see it derailing the ongoing US manufacturing expansion.

Positive short-cycle data points piling up

The Institute of Supply Management's (ISM) US manufacturing Purchasing Managers' Index (PMI) is a closely watched measure of industrial activity. It is a diffusion index, meaning readings above 50.0 show that more industries are growing m/m versus shrinking. January's PMI came in at 52.6, beating consensus of 48.5 and rising from 47.9 in December. This was the strongest reading since August 2022. The headline index is the equal-weighted average of five series: new orders (57.1), production (55.9), employment (48.1), inventories (47.6), and supplier deliveries (54.4). All five improved m/m in January. Short‑cycle industries - such as metals, machinery, transportation equipment, and chemicals - saw particularly strong order growth.

Improving credit conditions to help US industrial demand

Many investors blame slow US industrial production on regulatory uncertainty or labor shortages. In our recent report, we found another explanation: tighter credit. Since mid-2022, US banks have been tightening lending standards for commercial & industrial (C&I) loans. During this time, US manufacturing companies have reduced leverage from 2.6x net debt to EBITDA at the end of 3Q19 to 2.0x today. We see this changing from a drag to a benefit. The combination of strong capital levels across the US banking industry, significant shift in regulatory backdrop over the last twelve months, and improving US economic outlook should drive increased lending appetite.

Multi-industrials shares perform well after going back >50

History supports the idea that US manufacturing PMIs returning above 50 is a buy signal. We assume investors buy long-lived multi-industrial stocks on the month that the US manufacturing PMI returns above 50 (e.g., not the month before).

On average, multi-industrials outperform the S&P 500 by 9% in the one year after PMIs return above 50 (hit rate: 5 of 7 times, range: -7% to +24%). On average, multi-industrial stocks rise 21% on an absolute basis in the one year after PMIs return above 50 (hit rate: 6 of 7 times, range: -2% to +44%).

 

Machinery outperformance requires EPS revisions

 

Michael Feniger

Research Analyst

BofAS

 

 

 In Mike Feniger's view, the story for 2026 is the 'baton pass' from multiples to 'EPS revisions'. Most of our coverage observed multiple re-rating to the 'recovery multiple' phase (i.e., >20x forward EPS) as demand bottomed out, earnings troughed, and glimmers of green shoots emerged. In periods of multi-year outperformance, the first leg was driven by multiple re-rating followed by positive EPS revisions. Do we believe valuation multiples are likely to remain elevated through 2026? Yes - EPS is still somewhat depressed, interest rates are heading lower.  That said, multiples are not likely to expand any further, placing the onus on 2026 (and certainly 2027) to be an earnings driven' story. In fact, multiples are likely to start to de-rate in 2H and into 2027.

End Market Preference - Construction > Trucks > Ag

Outside of Power, core machinery markets remain in a recession the last 2-3 years: construction spending negative, Institute for Supply Management (ISM) Manufacturing in a recession, ag economy in a recession, freight in a recession (truck production below replacement). That said, Mike Feniger points out that there are green shoots developing. First, we are starting to see heavy construction equipment find its footing driven partly by inventories (two years of de-stocking - time to replenish) and improving sentiment in the pipeline for large projects (starts are up in less 'rate sensitive' construction verticals). We believe trucks are likely to follow construction equipment as the next end market recovery in 2026 driven by freight stabilization and an emission regulation change in 2027 that could drive some pre-buying of trucks. We believe farm equipment is likely to remain the laggard out of the equipment space.

 

Exhibit 4: Organic growth to accelerate in 2H25 and into 2026

Global beauty YoY quarterly revenue growth, organic, Dec YE adj

Exhibit 4: For an accessible version Merrill clients call 800-637-7455; Merrill Edge Self-Directed clients call 877-653-4732

Source: BofA Global Research estimates, company reports

BofA GLOBAL RESEARCH

 

 

Exhibit 5: China to see the biggest sequential improvement

Chinese cosmetic sales YoY growth, CAGR vs 2021 & 2019, Dec YE

Exhibit 5: For an accessible version Merrill clients call 800-637-7455; Merrill Edge Self-Directed clients call 877-653-4732

Source: BofA Global Research, DataStream

BofA GLOBAL RESEARCH

 

 

Exhibit 6: Hainan sell-out turns positive after 19 months

Hainan duty free revenues (sell out), monthly, Dec YE

Exhibit 6: For an accessible version Merrill clients call 800-637-7455; Merrill Edge Self-Directed clients call 877-653-4732

Source: BofA Global Research, Hainan customs

BofA GLOBAL RESEARCH

 

 

Exhibit 7: US Beauty market improves in 2H25, pricing & innovation to support stronger 2026

BAC US data for beauty store spend, YoY growth rate

Exhibit 7: For an accessible version Merrill clients call 800-637-7455; Merrill Edge Self-Directed clients call 877-653-4732

Source: BAC Internal data

BofA GLOBAL RESEARCH

 

 

Disclaimer and Methodology regarding BAC internal data

Selected Bank of America ("BAC") transaction data are used to inform the views expressed in this report and should be considered in the context of other indicators and publicly available information. In certain instances, the data may provide directional and/or predictive value. The data used are not comprehensive; they are based on aggregated and anonymized selections of BAC data and may reflect a degree of selection bias and limitations on the data available.

Methodology explained

Readers should be aware that although the BAC datasets utilized in our analysis represent a significant number of data points, they nevertheless present a degree of selection bias, including but not limited to income levels and geographies. In addition, the data is limited to debit and credit cards and does not include other payment methods such as cash or checks.

Data regarding merchants who receive payments are identified and classified by the Merchant Categorization Code (MCC) defined by financial services companies. The data are mapped using proprietary methods from the MCCs to the North American Industry Classification System (NAICS), which is also used by the Census Bureau, in order to classify spending data by subsector. Spending data may also be classified by other proprietary methods not using MCCs.

BAC data used in this report include spending from active US households only. Spending from corporate cards are excluded.

Additional information about the methodology used to aggregate the data is available upon request.

 

 

 

 

 

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​BofAS and/or Merrill Lynch, Pierce, Fenner & Smith Incorporated ("MLPF&S") may in the future distribute, information of the following non-US affiliates in the US (short name: legal name, regulator): Merrill Lynch (South Africa): Merrill Lynch South Africa (Pty) Ltd., regulated by the Financial Sector Conduct Authority; MLI (UK): Merrill Lynch International, regulated by the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA); BofASE (France): BofA Securities Europe SA is authorized by the Autorité de Contrôle Prudentiel et de Résolution (ACPR) and regulated by the ACPR and the Autorité des Marchés Financiers (AMF). BofA Securities Europe SA ("BofASE") with registered address at 51, rue La Boétie, 75008 Paris is registered under no 842 602 690 RCS Paris. In accordance with the provisions of French Code Monétaire et Financier (Monetary and Financial Code), BofASE is an établissement de crédit et d'investissement (credit and investment institution) that is authorised and supervised by the European Central Bank and the Autorité de Contrôle Prudentiel et de Résolution (ACPR) and regulated by the ACPR and the Autorité des Marchés Financiers. BofASE's share capital can be found at www.bofaml.com/BofASEdisclaimer; BofA Europe (Milan): Bank of America Europe Designated Activity Company, Milan Branch, regulated by the Bank of Italy, the European Central Bank (ECB) and the Central Bank of Ireland (CBI); BofA Europe (Frankfurt): Bank of America Europe Designated Activity Company, Frankfurt Branch regulated by BaFin, the ECB and the CBI; BofA Europe (Zurich): Bank of America Europe Designated Activity Company, Zurich Branch, regulated by the Swiss Financial Market Supervisory Authority FINMA, the ECB and CBI; BofA Europe (Madrid): Bank of America Europe Designated Activity Company, Sucursal en España, regulated by the Bank of Spain, the ECB and the CBI; Merrill Lynch (Australia): Merrill Lynch Equities (Australia) Limited, regulated by the Australian Securities and Investments Commission; Merrill Lynch (Hong Kong): Merrill Lynch (Asia Pacific) Limited, regulated by the Hong Kong Securities and Futures Commission (HKSFC); Merrill Lynch (Singapore): Merrill Lynch (Singapore) Pte Ltd, regulated by the Monetary Authority of Singapore (MAS); Merrill Lynch (Canada): Merrill Lynch Canada Inc, regulated by the Canadian Investment Regulatory Organization; Merrill Lynch (Mexico): Merrill Lynch Mexico, SA de CV, Casa de Bolsa, regulated by the Comisión Nacional Bancaria y de Valores; BofAS Japan: BofA Securities Japan Co., Ltd., regulated by the Financial Services Agency; Merrill Lynch (Seoul): Merrill Lynch International, LLC Seoul Branch, regulated by the Financial Supervisory Service; Merrill Lynch (Taiwan): Merrill Lynch Securities (Taiwan) Ltd., regulated by the Securities and Futures Bureau; BofAS India: BofA Securities India Limited, regulated by the Securities and Exchange Board of India (SEBI); Merrill Lynch (Israel): Merrill Lynch Israel Limited, regulated by Israel Securities Authority; Merrill Lynch (DIFC): Merrill Lynch International (DIFC Branch), regulated by the Dubai Financial Services Authority (DFSA); Merrill Lynch (Brazil): Merrill Lynch S.A. Corretora de Títulos e Valores Mobiliários, regulated by Comissão de Valores Mobiliários; Merrill Lynch KSA Company: Merrill Lynch Kingdom of Saudi Arabia Company, regulated by the Capital Market Authority.

This information: has been approved for publication and is distributed in the United Kingdom (UK) to professional clients and eligible counterparties (as each is defined in the rules of the FCA and the PRA) by MLI (UK), which is authorized by the PRA and regulated by the FCA and the PRA - details about the extent of our regulation by the FCA and PRA are available from us on request; has been approved for publication and is distributed in the European Economic Area (EEA) by BofASE (France), which is authorized by the ACPR and regulated by the ACPR and the AMF; has been considered and distributed in Japan by BofAS Japan, a registered securities dealer under the Financial Instruments and Exchange Act in Japan, or its permitted affiliates; is issued and distributed in Hong Kong by Merrill Lynch (Hong Kong) which is regulated by HKSFC; is issued and distributed in Taiwan by Merrill Lynch (Taiwan); is issued and distributed in India by BofAS India; and is issued and distributed in Singapore to institutional investors and/or accredited investors (each as defined under the Financial Advisers Regulations) by Merrill Lynch (Singapore) (Company Registration No 198602883D). Merrill Lynch (Singapore) is regulated by MAS. Merrill Lynch Equities (Australia) Limited (ABN 65 006 276 795), AFS License 235132 (MLEA) distributes this information in Australia only to 'Wholesale' clients as defined by s.761G of the Corporations Act 2001. With the exception of Bank of America N.A., Australia Branch, neither MLEA nor any of its affiliates involved in preparing this information is an Authorised Deposit-Taking Institution under the Banking Act 1959 nor regulated by the Australian Prudential Regulation Authority. No approval is required for publication or distribution of this information in Brazil and its local distribution is by Merrill Lynch (Brazil) in accordance with applicable regulations. Merrill Lynch (DIFC) is authorized and regulated by the DFSA. Information prepared and issued by Merrill Lynch (DIFC) is done so in accordance with the requirements of the DFSA conduct of business rules. BofA Europe (Frankfurt) distributes this information in Germany and is regulated by BaFin, the ECB and the CBI. BofA Securities entities, including BofA Europe and BofASE (France), may outsource/delegate the marketing and/or provision of certain research services or aspects of research services to other branches or members of the BofA Securities group. You may be contacted by a different BofA Securities entity acting for and on behalf of your service provider where permitted by applicable law. This does not change your service provider. Please refer to the Electronic Communications Disclaimers for further information.

​This information has been prepared and issued by BofAS and/or one or more of its non-US affiliates. The author(s) of this information may not be licensed to carry on regulated activities in your jurisdiction and, if not licensed, do not hold themselves out as being able to do so. BofAS and/or MLPF&S is the distributor of this information in the US and accepts full responsibility for information distributed to BofAS and/or MLPF&S clients in the US by its non-US affiliates. Any US person receiving this information and wishing to effect any transaction in any security discussed herein should do so through BofAS and/or MLPF&S and not such foreign affiliates. Hong Kong recipients of this information should contact Merrill Lynch (Asia Pacific) Limited in respect of any matters relating to dealing in securities or provision of specific advice on securities or any other matters arising from, or in connection with, this information. Singapore recipients of this information should contact Merrill Lynch (Singapore) Pte Ltd in respect of any matters arising from, or in connection with, this information. For clients that are not accredited investors, expert investors or institutional investors Merrill Lynch (Singapore) Pte Ltd accepts full responsibility for the contents of this information distributed to such clients in Singapore.

General Investment Related Disclosures:

Taiwan Readers: Neither the information nor any opinion expressed herein constitutes an offer or a solicitation of an offer to transact in any securities or other financial instrument. No part of this report may be used or reproduced or quoted in any manner whatsoever in Taiwan by the press or any other person without the express written consent of BofA Securities.

This document provides general information only, and has been prepared for, and is intended for general distribution to, BofA Securities clients. Neither the information nor any opinion expressed constitutes an offer or an invitation to make an offer, to buy or sell any securities or other financial instrument or any derivative related to such securities or instruments (e.g., options, futures, warrants, and contracts for differences). This document is not intended to provide personal investment advice and it does not take into account the specific investment objectives, financial situation and the particular needs of, and is not directed to, any specific person(s). This document and its content do not constitute, and should not be considered to constitute, investment advice for purposes of ERISA, the US tax code, the Investment Advisers Act or otherwise. Investors should seek financial advice regarding the appropriateness of investing in financial instruments and implementing investment strategies discussed or recommended in this document and should understand that statements regarding future prospects may not be realized. Any decision to purchase or subscribe for securities in any offering must be based solely on existing public information on such security or the information in the prospectus or other offering document issued in connection with such offering, and not on this document.

Securities and other financial instruments referred to herein, or recommended, offered or sold by BofA Securities, are not insured by the Federal Deposit Insurance Corporation and are not deposits or other obligations of any insured depository institution (including, Bank of America, N.A.). Investments in general and, derivatives, in particular, involve numerous risks, including, among others, market risk, counterparty default risk and liquidity risk. No security, financial instrument or derivative is suitable for all investors. Digital assets are extremely speculative, volatile and are largely unregulated. In some cases, securities and other financial instruments may be difficult to value or sell and reliable information about the value or risks related to the security or financial instrument may be difficult to obtain. Investors should note that income from such securities and other financial instruments, if any, may fluctuate and that price or value of such securities and instruments may rise or fall and, in some cases, investors may lose their entire principal investment. Past performance is not necessarily a guide to future performance. Levels and basis for taxation may change.

BofA Securities is aware that the implementation of the ideas expressed in this report may depend upon an investor's ability to "short" securities or other financial instruments and that such action may be limited by regulations prohibiting or restricting "shortselling" in many jurisdictions. Investors are urged to seek advice regarding the applicability of such regulations prior to executing any short idea contained in this report.

Foreign currency rates of exchange may adversely affect the value, price or income of any security or financial instrument mentioned herein. Investors in such securities and instruments, including ADRs, effectively assume currency risk.

BofAS or one of its affiliates is a regular issuer of traded financial instruments linked to securities that may have been recommended in this report. BofAS or one of its affiliates may, at any time, hold a trading position (long or short) in the securities and financial instruments discussed in this report.

BofA Securities, through business units other than BofA Global Research, may have issued and may in the future issue trading ideas or recommendations that are inconsistent with, and reach different conclusions from, the information presented herein. Such ideas or recommendations may reflect different time frames, assumptions, views and analytical methods of the persons who prepared them, and BofA Securities is under no obligation to ensure that such other trading ideas or recommendations are brought to the attention of any recipient of this information.

In the event that the recipient received this information pursuant to a contract between the recipient and BofAS for the provision of research services for a separate fee, and in connection therewith BofAS may be deemed to be acting as an investment adviser, such status relates, if at all, solely to the person with whom BofAS has contracted directly and does not extend beyond the delivery of this report (unless otherwise agreed specifically in writing by BofAS). If such recipient uses the services of BofAS in connection with the sale or purchase of a security referred to herein, BofAS may act as principal for its own account or as agent for another person. BofAS is and continues to act solely as a broker-dealer in connection with the execution of any transactions, including transactions in any securities referred to herein.

Copyright and General Information:

​Copyright 2026 Bank of America Corporation. All rights reserved. iQdatabase® is a registered service mark of Bank of America Corporation. This information is prepared for the use of BofA Securities clients and may not be redistributed, retransmitted or disclosed, in whole or in part, or in any form or manner, without the express written consent of BofA Securities. This document and its content is provided solely for informational purposes and cannot be used for training or developing artificial intelligence (AI) models or as an input in any AI application (collectively, an AI tool). Any attempt to utilize this document or any of its content in connection with an AI tool without explicit written permission from BofA Global Research is strictly prohibited. BofA Global Research utilizes AI, including machine learning and other technologies, to enhance the services we provide to our clients. These technologies assist our analysts in various aspects of their work, including but not limited to data analysis, content extraction, content creation, data aggregation and summarization and identifying relevant information from diverse sources. All AI-driven processes are subject to review by BofA Global Research employees. BofA Global Research information is distributed simultaneously to internal and client websites and other portals by BofA Securities and is not publicly-available material. Any unauthorized use or disclosure is prohibited. Receipt and review of this information constitutes your agreement not to redistribute, retransmit, or disclose to others the contents, opinions, conclusion, or information contained herein (including any investment recommendations, estimates or price targets) without first obtaining express permission from an authorized officer of BofA Securities.

Materials prepared by BofA Global Research personnel are based on public information. Facts and views presented in this material have not been reviewed by, and may not reflect information known to, professionals in other business areas of BofA Securities, including investment banking personnel. BofA Securities has established information barriers between BofA Global Research and certain business groups. As a result, BofA Securities does not disclose certain client relationships with, or compensation received from, such issuers. To the extent this material discusses any legal proceeding or issues, it has not been prepared as nor is it intended to express any legal conclusion, opinion or advice. Investors should consult their own legal advisers as to issues of law relating to the subject matter of this material. BofA Global Research personnel's knowledge of legal proceedings in which any BofA Securities entity and/or its directors, officers and employees may be plaintiffs, defendants, co-defendants or co-plaintiffs with or involving issuers mentioned in this material is based on public information. Facts and views presented in this material that relate to any such proceedings have not been reviewed by, discussed with, and may not reflect information known to, professionals in other business areas of BofA Securities in connection with the legal proceedings or matters relevant to such proceedings.

This information has been prepared independently of any issuer of securities mentioned herein and not in connection with any proposed offering of securities or as agent of any issuer of any securities. None of BofAS any of its affiliates or their research analysts has any authority whatsoever to make any representation or warranty on behalf of the issuer(s). BofA Global Research policy prohibits research personnel from disclosing a recommendation, investment rating, or investment thesis for review by an issuer prior to the publication of a research report containing such rating, recommendation or investment thesis.

Any information relating to sustainability in this material is limited as discussed herein and is not intended to provide a comprehensive view on any sustainability claim with respect to any issuer or security.

Any information relating to the tax status of financial instruments discussed herein is not intended to provide tax advice or to be used by anyone to provide tax advice. Investors are urged to seek tax advice based on their particular circumstances from an independent tax professional.

The information herein (other than disclosure information relating to BofA Securities and its affiliates) was obtained from various sources and we do not guarantee its accuracy. This information may contain links to third-party websites. BofA Securities is not responsible for the content of any third-party website or any linked content contained in a third-party website. Content contained on such third-party websites is not part of this information and is not incorporated by reference. The inclusion of a link does not imply any endorsement by or any affiliation with BofA Securities. Access to any third-party website is at your own risk, and you should always review the terms and privacy policies at third-party websites before submitting any personal information to them. BofA Securities is not responsible for such terms and privacy policies and expressly disclaims any liability for them.

All opinions, projections and estimates constitute the judgment of the author as of the date of publication and are subject to change without notice. Prices also are subject to change without notice. BofA Securities is under no obligation to update this information and BofA Securities ability to publish information on the subject issuer(s) in the future is subject to applicable quiet periods. You should therefore assume that BofA Securities will not update any fact, circumstance or opinion contained herein.

Certain outstanding reports or investment opinions relating to securities, financial instruments and/or issuers may no longer be current. Always refer to the most recent research report relating to an issuer prior to making an investment decision.

In some cases, an issuer may be classified as Restricted or may be Under Review or Extended Review. In each case, investors should consider any investment opinion relating to such issuer (or its security and/or financial instruments) to be suspended or withdrawn and should not rely on the analyses and investment opinion(s) pertaining to such issuer (or its securities and/or financial instruments) nor should the analyses or opinion(s) be considered a solicitation of any kind. Sales persons and financial advisors affiliated with BofAS or any of its affiliates may not solicit purchases of securities or financial instruments that are Restricted or Under Review and may only solicit securities under Extended Review in accordance with firm policies.

Neither BofA Securities nor any officer or employee of BofA Securities accepts any liability whatsoever for any direct, indirect or consequential damages or losses arising from any use of this information.

 

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